Understanding Brands

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  Kogan Page India publication
  Peter Cheverton

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SKU / ISBN No 9788175543119
Product Title Understanding Brands
Publisher Kogan Page India publication
Author Peter Cheverton
Publication Year 2012
Edition Revised Edition
No.of pages 138
Weight 120 gms
Binding Paper Back

Product Description

Book Description; Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand-new or old-must be managed, nurtured, exploited and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but don't know how to go about it.

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